What is the number one reason stopping most business owners from pressing record on a video camera?! Worrying too much what other people are going to say about them! Especially their peers.
So here are my 5 top tips (+1 bonus tip) on how to be far more confident on camera, and create the kind of content that people really do care about and engage with.
TIP 1: TUNE INTO YOUR PURPOSE
· Reverse engineer what you are trying to say in your video.
· What is the outcome that you want?
· Who is your audience?
· What is their pain?
· How do you solve it?
TIP 2: STOP MAKING IT ABOUT YOU
When you fear making video… you are far too much in your head and not in your heart. It’s your ego worrying stuff that isn’t even real. When you’re thinking about the people that you actually help, and you change the focus to them and not yourself… your confidence grows dramatically! Think about the results you can get people, and how you have helped so many people in the past, and it will instantly change your focus from “what are people saying about me?” to “I have some valuable information tha will really help people, that they deserve to know”. BIG DIFFERENCE in your mindset!
TIP 3: BE PREPARED
This is almost a no-brainer but you’d be shocked how many business owners don’t do this!
TIP 4: BE COMFORTABLE
TIP 5: ACCEPT THAT YOUR FIRST VIDEOS WILL SUCK, SO YOU MIGHT AS WELL JUST DO THEM AND GET PAST THE BEGINNER STAGE!!
Most people think they have to present their video perfectly, and it’s just not like that at all. We are humans, we do mess up words, we do get muddled, we do laugh at ourselves, and it’s great to sometimes show this human side on camera!
So use the editing tool to your advantage, but keep the natural conversational part in the video. It can work to your advantage because it makes you more relatable.
BONUS TIP… SMILE!
It sounds so basic but do you know how many clients of mine look like a deer in headlights when they first start out making video! They get so serious and it’s because they’re worried what people are going to say… especially their peers!
Well please, no more.
It’s not about you. Or your peers.
It’s about the people that you are helping. Your clients and your potential clients.
Listen in to the video or podcast episode, and let me know what you think!
I’d love to hear if any of these tips helped you out.
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