This is our very first podcast and video. I know, I’m coming a little late to the party but had I launched any sooner it just would have been like all the other digital marketing and branding podcasts out there. Connected is soooooo much more!
My name is Melissa J Scott, and I’m leading a Connection Movement across the globe, because I believe the western world is literally starved of true connection and instead, we’re burying ourselves in busy-ness and “things” to fill the gaps in our lives, but we’re missing something really deep. We keep looking for the answers outside of us, so we buy more stuff and we consume more how-to videos that all promise the world if we just buy their thing….
And we live under the hope that technology is going to keep us feeling connected, and yet loneliness, depression and anxiety are at epidemic levels. It feels like the more we are connected through tech, and the more stuff we buy, the more isolated we truly become because it isn’t filling us up. It’s just added to the clutter.
So why should you be listening to me?
I’m the Founder and Creative Director of two advertising agencies, Divine Creative Agency which is coming into it’s 21st year in business, and Heretic Creative Agency which we’ve just launched. I’m also the very proud creator of our online course Connection Marketing – Rockstar Brand Edition – where we teach business owners and marketing managers how to connect to their teams, their own business, their customers and potential new clients through our own version of connection marketing that I created.
It’s fair to say that I am a bit obsessed with connection. Because it just works. And it’s the difference between have a decent business that chugs along, compared to having a business that is just off the richter where all your team are motivated and inspired to be working with you, and your brand is sought after by your target audience.
My personal mission is to impact over a million Business Owners, Brand and Marketing Managers, and entrepreneurs through our method of Connection Marketing. Too many people in my industry have mistaken technology and cookie cutter sales funnels and strategies that work great for one person and then dismal failure for another… as connection. They are not. They’re just tools. It’s about people, it’s us showing up authentically and with a deep desire to do good things in the world through our business and our personal beliefs that creates true connection.
So who is this podcast/video channel for?
It’s for people like me, and it’s for people like you.
We dare to dream really big, because we know that we should be asking for more in our lives because we are capable of so much more.
My business partner and I have a belief… that we are part of the 2% in this world. If you look at the Diffusion of Innovations Model where you have a typical bell curve of how quickly people respond to change and technology, you have the innovators at the very front of the bell curve just making up 2.5%. then you have the next 13.5% who are early adopters, and so on and so forth.
I believe this to be true in life about pretty much everything. The leaders, the innovators, the entrepreneurs, the business owners and the free thinkers… we sit in this 2% at the front of the bell curve. We are the people in society that really want to inspire and be inspired, and connect more deeply with our own truth so we can share that with others and make real change in the world.
If this is resonating with you and you’re still here listening… I welcome you to subscribe and tune in each week!
Melissa
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