When your audience leaves your page, course or website, what is it that they will remember? Is there something clear and distinct? Is it the way you approach content with humour? The bright, distinctive orange of your brand colours perhaps? Maybe it’s a show stopping pink mohawk or a catchy brand name! Are you differentiating yourself to your market, or are you being overlooked?
It’s not just the company image that draws an audience, it’s the person behind the brand that does. People are craving connection more and more every day, especially in trying times such as these when we are faced with life altering circumstances. Your audience needs to be able to recognise and trust who they work with, buy from and go to. Personal branding is about integrity, authenticity and genuine connection.
You speak about courage, trust and Maverick thinking which really I respond to.
People are now online, and that's all that they are. But you've been really noisy online in a really positive way.
When you lose a job, do you find that the universe provides opportunities from that afterwards?
There's something to be said for how busy we allow ourselves to be, allowing yourself to strip back to the basics is a wonderful thing.
I think my purpose is to take really boring events and make them memorable.
Every single day make sure you're connecting with someone, then those connections will start things moving in directions that you want.
To follow Lucy please check her out here:
And if you want to talk to Melissa about a strategy for your personal, check out her websites here or get in touch!