CONNECTED & CONFIDENT with Melissa J Scott

08 Disrupting the Self-Help Industry with Suzy Jacobs

April 15, 2020 Melissa J Scott Season 1 Episode 8
CONNECTED & CONFIDENT with Melissa J Scott
08 Disrupting the Self-Help Industry with Suzy Jacobs
Show Notes

In this episode we have the absolute pleasure of speaking with Suzy Jacobs. Suzy is the driving force behind Activator Academy, an online learning hub for free thinkers and high achievers. She's a successful entrepreneur, an experienced business mentor and coach, and in-demand speaker & MC. 

Suzy has spent more than 20 years working across business and franchise ventures, including leading start-ups and producing global events such as She Business, Athena and Fearless.

Below are some pearls of wisdom from Suzy and myself (of which there are many when you chat with someone like Suzy!). I really encourage you to tune into the show and listen to her speak in person.

We all collectively make the same mistake. We misunderstand our own emotions. We’re scared to engage with our purpose and open our true selves up to the world. We need to source what we’re actually doing here, then take space and silence to really create and align our day with the purpose and the vision we have.

The first thing to do is realise that you’re feeling something. Then go and break that down. You need to unpack each emotion, separate the feeling from the fact, and process them independently.

You need a structure for processing it so at the end of it, you can feel free. Free to make a new choice. Free to do the work that we want to do, we need to follow the process. The best way to get over fear and anxiety is to acknowledge it and feel the emotion. When you do the work, you are able to give it a name and then you own it. 

How we show up in the world is a choice that we get to make. So are we going to allow people to choose for us and be a reaction to those external circumstances? Or do we ignore the noise and look within… There are always days where we feel unattractive or not the best version of ourselves.  Particularly as we get older it's easy to take those external signs and make them mean something! If that's how we view our life, that's what we get. So it’s up to us to choose how we want to show up in the world.

Applying this to your business, the very foundation of building your brand comes from actually knowing who you are. That comes before building a brand around it. It won’t be authentic if you haven’t figured out what you’re all about. We spend too much time looking at what other people are doing and mimicking that because we don’t want to do the work and get to know ourselves.

Don't allow other people to create who you choose to be. You get to choose that.


7:18 When I get triggered by fear, I go and break that down...separate the feeling from the fact.

12:44 I'm in the branding marketing world too and people can only get the message that they're able to hear

19:43 We have a choice whether we engage or disengage with negative surroundings. You don't have to be nasty about it, you just don't engage anymore.

28:50 Lots of people want you to stay just where you are in life, because that makes them feel comfortable.

40:33 You can only choose in the moment. Your choices are only valid in the second that you make them.

If you would like to follow Suzy Jacobs, find her here:

And to get in touch with Melissa find her websites here: