CONNECTED & CONFIDENT with Melissa J Scott

12 Connect and Grow on LinkedIn with Lucy Bingle

May 14, 2020 Melissa J Scott Season 1 Episode 12
CONNECTED & CONFIDENT with Melissa J Scott
12 Connect and Grow on LinkedIn with Lucy Bingle
Show Notes

Do you find LinkedIn really difficult to monetise, or just a bit boring?!

You need to meet Lucy Bingle, she’s a LinkedIn marketing expert and works with brands on their LinkedIn strategies ensuring they are being noticed for all the right reasons. With over 20 years of marketing experience, she has a sound understanding of how to connect with your audience through the right choice of channels, content and messaging.

Her specialty is connecting brands and individuals with audiences by helping build trust, integrity and thought leadership through LinkedIn marketing.

These are the top six tips Lucy will be sharing in this podcast:

  1. Why a small to medium business needs to be on LinkedIn.
  2. Planning your connection strategy and gaining followers.
  3. Who should be managing the Linkedin strategy in a company.
  4. What is essential to be on your page.
  5. The difference between a personal page and a company page, and how they are connected.
  6. Who in your business needs a Linkedin profile.

“Before you start your connection strategy, I would like to have the other pieces of the puzzle setup. So I like to have everyone's profiles sorted out. I like to have a company page that's actually starting to market. And then, I would like to see people invest time into a clever connection strategy and what I mean by that is, you know your market, you know your audience and this is the opportunity to reach out and connect with those people by sending personalized connection requests where you're really upfront about one-on-one connecting.” - Lucy Bingle, LinkedIn Marketing Expert.


3:11: For the small business world, why should they be on LinkedIn?

4:37: Who should actually be managing the LinkedIn strategy in a company?

6:35: So should all your people be on LinkedIn? Not just the salespeople?

9:49: So what are your top tips on things that are essential to be on your page?

15:27: What's your strategy around getting people following you on LinkedIn?

If you would like to see more of Lucy, you can find her here:

And if you would like to get in touch with Melissa, check her out here: