Today I had the pleasure of chatting with the wonderful Greg Smith from Admins The Answer. He runs an incredible company that offers Admin services specifically to the trade industry in all aspects such as quoting, invoicing and booking appointments.
It’s one thing to have a business that you know does good work… it’s another completely different story when you are able to share with your audience how your business actually changes the lives of your customers…. For the better! And you market around this really important distinction.
HOW DID GREG COME INTO THIS BUSINESS?
As a tradie himself, he realised that good admin is what will make your business successful. When he was a tradie, it was typical to be working 16 hours a day, working his butt off on the tools, coming home late only to have to face the paperwork and never enough time for the family. Admins The Answer was born from living and understanding the pain points of a small tradie business – personally!
WHAT DID GREG LEARN FROM RUNNING A NICHE BUSINESS?
Working with only trade businesses, Greg quickly developed an innate understanding of how it should work and what is required to make it work. In terms of marketing, it has actually made it so much clearer to hone in on their ideal client by getting really targeted with the demographics, rather than a general, scatter-gun approach. He then reaches out to this audience with a far more specific message that they can make their lives easier, and this really resonates with his audience.
It also enables him to collaborate and create win/win partnership with other sectors such as Accountants and Bookkeepers, to not only attract customers, but to work together to introduce better programs and procedures.
WHAT IS IT LIKE TO HAVE AN EMOTIONAL CONVERSATION WITH YOUR CLIENTS THROUGH YOUR SALES AND MARKETING?
Being able to really drill down to your ideal client’s pain and having the procedures in place has opened up so many doors to be able to have real, open and honest conversations with trades people and their partners. It doesn’t even feel like selling, because it isn’t. Greg talks about a problem that a typical client faces, they identify that he can help them with their problem, and a conversation begins.
It’s through these conversations with their clients and researching their audience that led Greg and his team to partner with Beyond Blue to donate $100 of profit for every new client in support of Men’s mental health.
WHAT HAS THE RESPONSE BEEN LIKE IN THE INDUSTRY?
Greg recently had a phone call from the wife of a tradie about a month ago. She rang out of the blue, and just wanted to let him know that she hadn’t had an argument with my husband for 2 weeks. They used to argue about the business, the bills, money coming in etc, but ever since they had hired Greg’s business to take over the admin, all the stress has gone. Family life was better. The husband is home at regular times and the arguments at the dining room table have stopped.
Greg feels so empowered to know that when they say “we are changing people’s lives!” that it really is true. “In some respect we’re saving relationships!” says Greg.
If you want to have more success in your business and sales, you need to become an expert at creating trust and connection online through your personal brand, and creating quality content. Book a free half hour strategy session with Melissa today to find out how you can be the Rockstar in your industry. If you want it, it is possible.
Melissa J Scott