12 Connect and Grow on LinkedIn with Lucy Bingle Artwork

CONNECTED & CONFIDENT with Melissa J Scott

Hello and welcome to Connected and Confident with Melissa J Scott.I am your Connection Marketing and Self Confidence Coach, working in the realm of business, marketing and personal developmentThis podcast is the ultimate tool for Business Owners, Managers, Sales Reps, Entrepreneurs, Healers, Start-ups and real Change Makers, who want to learn how to connect to yourself, to your team and your inner circle, and ultimately, use this empowerment to create and connect to your own community.I work with business owners just like you, who are so good at what you do, but are struggling with being the best kept secret in your industry.Who are sick of being overlooked and want to start being the leader that you truly are and earn the income you truly deserve, by becoming your best version of a rockstar in your industry.Self-belief, self-confidence, personal development and self-awareness are a business leader’s secret weapon.Are you ready to ditch the stories holding you back and get on with being the best version of yourself?!Buckle up! Get confident, get connected and get yourself out there to create the impact and change you are destined for.

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CONNECTED & CONFIDENT with Melissa J Scott

12 Connect and Grow on LinkedIn with Lucy Bingle

May 14, 2020 • Melissa J Scott • Season 1 • Episode 12

Do you find LinkedIn really difficult to monetise, or just a bit boring?!

You need to meet Lucy Bingle, she’s a LinkedIn marketing expert and works with brands on their LinkedIn strategies ensuring they are being noticed for all the right reasons. With over 20 years of marketing experience, she has a sound understanding of how to connect with your audience through the right choice of channels, content and messaging.

Her specialty is connecting brands and individuals with audiences by helping build trust, integrity and thought leadership through LinkedIn marketing.

These are the top six tips Lucy will be sharing in this podcast:

Why a small to medium business needs to be on LinkedIn.
Planning your connection strategy and gaining followers.
Who should be managing the Linkedin strategy in a company.
What is essential to be on your page.
The difference between a personal page and a company page, and how they are connected.
Who in your business needs a Linkedin profile.

“Before you start your connection strategy, I would like to have the other pieces of the puzzle setup. So I like to have everyone's profiles sorted out. I like to have a company page that's actually starting to market. And then, I would like to see people invest time into a clever connection strategy and what I mean by that is, you know your market, you know your audience and this is the opportunity to reach out and connect with those people by sending personalized connection requests where you're really upfront about one-on-one connecting.” - Lucy Bingle, LinkedIn Marketing Expert.

Timestamps:

3:11: For the small business world, why should they be on LinkedIn?

4:37: Who should actually be managing the LinkedIn strategy in a company?

6:35: So should all your people be on LinkedIn? Not just the salespeople?

9:49: So what are your top tips on things that are essential to be on your page?

15:27: What's your strategy around getting people following you on LinkedIn?

If you would like to see more of Lucy, you can find her here:

www.lucybingle.com

https://www.linkedin.com/in/lucybingle/?originalSubdomain=au

And if you would like to get in touch with Melissa, check her out here:

https://melissajscott.com

https://divinecreative.com.au

https://hereticcreative.agency

https://www.connectionmarketing.online